Entireti Revamps Managed Account Platform with Salita Portfolio Services
Entireti Revamps Managed Account Platform with Salita Portfolio Services
1
Entireti has revamped its managed account offering following its acquisition of Australian Unity’s financial advice business, launching the Salita Portfolio Services.
This new service aims to cater to both licensed and self-licensed practices, encompassing Fortnum Private Wealth, Personal Financial Services, Akumin (formerly AMP licensees), and Entireti Alliances, its newly branded self-licensed service operations.
The Salita Portfolio Services were previously known as PFS Investment Management, a part of Personal Financial Services that Entireti acquired from Australian Unity in late 2023. Following this acquisition, Entireti was established to serve as the primary parent company overseeing the various licensee entities. This strategic move positions Entireti as the dominant player in the Australian licensee market, concluding an era of institutional control over financial advice licensees with its acquisition of AMP’s licensee business.
The refreshed service is bolstered by the expertise of Lonsec Investment Solutions, now operating under the Evidentia Group. Entireti's robust investment and research team, including John Carnavale and recently appointed chief investment officer Aman Ramrakha, plays a critical role in supporting Salita’s offerings. The investment committee, under the leadership of independent chair Nigel Douglas, harnesses extensive experience from sectors like van Eyk, Perpetual Private, and ANZ Wealth.
The launch of Salita Portfolio Services comes at a time when managed accounts are increasingly seen as key revenue drivers for licensees. This is highlighted by research from CoreData, indicating the rising significance of managed accounts and equity partnerships. The recent census by the Institute of Managed Account Professionals and Milliman reports that the managed account sector has surged to $256.24 billion in funds under management, marking impressive growth from the previous year.
Salita Portfolio Services aims to deliver a suite of actively managed, cost-efficient separately managed accounts (SMAs), with options spanning accumulation, retirement, and direct equities. Additionally, it provides portfolio management services tailored to develop bespoke private-label SMAs that align with individual client needs. This comprehensive approach supports practices within Entireti’s network, managing an impressive $5 billion in funds under management.
Looking ahead, the introduction of Salita underscores Entireti’s commitment to innovation and adaptability in the ever-evolving managed accounts landscape. As the sector continues to expand, Entireti’s strategic positioning through Salita is expected to enhance its competitive edge while offering substantial value to its client base and affiliated practices.
Published:Thursday, 2nd Oct 2025 Source: Paige Estritori
In an unprecedented turn of events, gold prices have surged to nearly $US4000 per ounce, positioning the precious metal as Australia’s second most valuable export. This dramatic price escalation is driven by a complex interplay of factors including cuts in US interest rates and global geopolitical tensions, leading investors to seek the security of stable, tangibly-valued assets like gold. - read more
The Full Court of the Federal Court of Australia has upheld a prior decision against Latitude Financial and Harvey Norman, maintaining that certain advertisements were misleading. These ads, which ran from January 2020 to August 2021, promoted ‘no deposit’ and ‘interest-free’ payment options but failed to disclose the necessity of acquiring a Latitude GO Mastercard to avail the offer. - read more
The Australian government has directed the Australian Securities and Investments Commission (ASIC) to reassess current financial resource stipulations for managed investment scheme (MIS) operators. Concurrently, the Australian Prudential Regulation Authority (APRA) has advised platform trustees to enhance governance standards. These actions stem from the collapse of the Shield and First Guardian master funds, which led to significant investor losses. - read more
The Australian Securities and Investments Commission (ASIC) has commenced a thorough review of the motor vehicle finance sector, aiming to bolster consumer protections and ensure industry-wide compliance. This initiative is particularly focused on the experiences of borrowers in regional and remote areas, including First Nations communities. - read more
If you're running a business in Australia, trucks might be a crucial component of your operations. Whether for transportation, delivery, or service, trucks play a vital role in ensuring business efficiency and success. However, acquiring these vehicles is not always straightforward, leading many business owners to face the lease vs buy dilemma. Understanding the right financing option for trucks can significantly impact your business's financial health. - read more
For many businesses across Australia, trucks are not just vehicles—they're an integral part of operations. Whether it's delivering goods, providing services, or transporting raw materials, having a reliable truck can make all the difference in ensuring smooth business operations. - read more
Truck financing is a financial solution that enables Australian businesses to acquire trucks without the need for substantial upfront payments. This type of financing is essential for many enterprises relying on trucks for their day-to-day operations, from logistics companies to construction firms. - read more
When it comes to managing a fleet, the financial decisions you make can significantly influence your business operations. Understanding the impact of fleet costs is crucial, as it helps in ensuring the sustainability and efficiency of your operations. High fleet costs can eat into your profits, making it vital to find cost-effective solutions. - read more
Knowledgebase
Mortgage Broker: A person or company that acts as an intermediary between borrowers and lenders, but does not lend money directly.
