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Australian Motorcycle Sales Experience Downturn in Early 2025

Economic Pressures Lead to Decreased Motorcycle Purchases

Australian Motorcycle Sales Experience Downturn in Early 2025?w=400
The Australian motorcycle market has experienced a slight decline in sales during the first quarter of 2025, with a 3.5% decrease compared to the same period in 2024.
This downturn reflects the broader economic challenges affecting discretionary spending among consumers.

According to data from the Federal Chamber of Automotive Industries (FCAI), a total of 19,206 motorcycles and Off-Highway Vehicles (OHVs) were sold between January and March 2025. The breakdown by segment is as follows:

  • Road motorcycles: 8,073 units (down 1.8%)
  • Off-road motorcycles: 6,897 units (down 5.0%)
  • Off-Highway Vehicles (OHVs): 2,909 units (down 2.3%)
  • Scooters: 1,327 units (down 8.5%)

Yamaha emerged as the top-selling brand during this period, followed by Honda, Kawasaki, and KTM. The scooter segment, which had previously seen growth due to urban mobility trends, recorded the steepest decline, falling by 8.5% compared to 2024.

FCAI Chief Executive Tony Weber commented on the figures, stating that motorcycles are often considered a discretionary purchase. In the current environment of high living costs and interest rates, many Australians are understandably more cautious with their spending.

Despite the overall decline, there is optimism that as economic conditions stabilize, consumer enthusiasm for motorcycles will return. For potential buyers, this period may present opportunities to explore competitive financing options and take advantage of potential deals in the market.

It's advisable for consumers to stay informed about market trends and consider their financial circumstances carefully when planning a motorcycle purchase. Comparing loan terms and seeking pre-approval can also provide a clearer picture of available financing options.

Published:Sunday, 5th Oct 2025
Source: Paige Estritori

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