So Money Launches Tailored Lending Solutions for Self-Employed and SMEs

Founder Zachary Su highlighted the challenges faced by small business owners in securing financing, noting that many are burdened by high-rate, low-documentation loans due to rigid requirements from major banks. So Money's new offerings seek to address these issues by offering clarity, speed, and flexibility for self-employed Australians who deserve better options.

In addition to the new lending products, So Money is introducing a broker-partnership model that allows brokers to focus on sales and client relationships while the lender handles operational tasks such as data entry, follow-ups, and back-office support. This model aims to provide a more scalable and simplified business structure for brokers, enabling them to concentrate on client strategy and business growth.

Australia's small business sector is experiencing rapid growth, with the Australian Bureau of Statistics reporting a 21% increase in new Australian Business Number registrations in the year leading up to August 2025 compared to the previous year. This expansion underscores the need for accessible and flexible financing solutions tailored to the unique needs of self-employed individuals and SMEs.

By offering innovative lending products and support models, So Money aims to empower self-employed Australians and small business owners to achieve their financial goals and contribute to the nation's economic growth.